Trade shows in San Francisco are a sight to behold. Where else can exhibitors meet hundreds of enthusiastic prospects looking for answers in only a few days under one roof?! There aren’t many opportunities, which is why trade shows in San Francisco remain a crucial element of a brand’s marketing mix.
The air is filled with a sense of enthusiasm and excellence from the minute the exhibit hall opens. Trade show booths are meticulously unloaded and set up, while sales team network and offer professionally produced presentations. Signs are meticulously hung, and tables are stacked high with the best materials and prizes their groups have to offer.
However, after a few exhausting days of product displays, sales pitches, and one too many networking reception cocktails, the thrill wears off. As the exhibition hours come to an end, the sprint to the airport begins. Your organization’s trade show exhibit and marketing materials may suffer as a result of this approach.
Booth graphics get damaged, light kits break, and table cloths become a wrinkled mess. Aside from the booth damage, stacks of information and pricey pamphlets end up in the recycle bin. And what about those wonderful freebies? If they were not chosen with guest travel in mind, those branded promotional things will become presents for hotel and conference Centre employees. Does this ring a bell?
To make matters worse, onsite personnel are not permitted to report booth difficulties or damage to event marketing professionals. As a result, when the next trade show arrives, marketing may be scurrying to replace or reprint goods. Worse, staff may realize the booth is damaged while preparing for the next event.
So, how can trade show organizers and marketing teams avoid this? How can they ensure that their trade show display remains operational and that everything arrives safely and on time?
Keep Trade Show Booths Looking New
Maintain the Appearance of Trade Show Booths Expensive exhibits should be kept in good condition. If you’ve ever been to a trade show, you’ll know that the exhibits getting damage is all too common. Fortunately, Exponents can prevent the damage and ensure that the booth arrives in perfect form for the next event.
When a trade show booth, banner, or other trade show exhibit is sent, it is properly packaged to guarantee its safe delivery. Fulfilment staff also prepares the return trip, supplying packing materials, storage containers, and pre-printed return shipment labels. When a cargo returns to the warehouse, it is thoroughly inspected, and any required repairs or replacements are scheduled. Once the booth has been returned to working condition, it is carefully re-packed and placed back into inventory, ready for the next online order.
Pay close attention to the installation and maintenance instructions
To avoid mistakes that might harm your display, read the instructions and/or watch a video to take the guesswork out of setting up. The last thing you want to do is speed through your setup, only to mistakenly force components that don’t belong together, breaking them.
You should also follow the care guidelines for your trade show display. For example, do you need to use a particular cleaning for your pop-up display, or may a wet towel suffice? Is it permissible to use a steamer to remove creases from your fabric display? If you can’t locate any care instructions, get in touch with your trade show display business to ensure you take good care of your equipment.
Make use of your exhibit’s lockable storage
Many custom and event rental booths have lockable storage areas, which are ideal for storing valuable objects during the day. It may be tempting to leave heavier equipment at your trade show exhibit overnight, but this is not a smart idea because standardized keys can often unlock these compartments.
To avoid the loss of valuable products, everything placed in your booth overnight should be items that are unappealing to burglars. Large or heavy artefacts that cannot be transported, for example, are usually safe to store in your display overnight.
Security is critical no matter what type of show you’re exhibiting at. Unfortunately, you can no longer rely on everyone to be truthful and reliable. That’s all there is to it!! Trade show booth rental San Francisco, as well as a good plan to keep trade show burglars away from and disinterested in your booth. With these easy security tips, you can hope for the best but prepare for the worse.
Exponents is a most trusted trade show booth builder in San Francisco providing you a secure trade show booth service and logistics. We are here to securely transport your exhibits at your storage or next venue. Wanna know more? Contact us and our expert will assist you.
