Planning for an event irrespective of its size – is always a huge task. While the best of plans can fail if not executed properly and the sketchiest of plans can work out great if executed diligently! From the simplest to complex of events, it requires detailed planning, organizing, and the right partner to do it for you.
Of late, we have witnessed a lot of events and trade shows that follow a similar design scheme or color combination. This not only makes the event monotonous but also boring. And to make your trade show stand out from the rest, we have to do it differently.
Grabbing customer attention in a room filled with competitors is no cakewalk. But here are a few tips you can keep in mind for your next trade show booth design in San Francisco to make your trade show booth looks extraordinary
Do not copy design
The last thing you would want to do for your trade show booth design in San Francisco is, copy or replicating the design of a fellow competitor. Refrain from any sort of copy or even color combination and amalgamation and stand out from your competitors by investing in original ideas and design. This will help customers to retain your brand image in their memory even longer.
Make it stunning
While minimalistic options were chosen earlier for events and trade shows, these days’ brands are going overboard with creative and stunning design ideas. Awe your customer the moment they enter your booth with something creative, fun, and impressive. Amongst the many options available, 3D props are a huge hit.
Space segmentation
What good is a trade show booth design in San Francisco if it is super cluttered or has too much space? Either of the two is a problem. While deciding on the trade show booth design, remember to keep space for a group gathering, intimate meeting room, and a separate table if distributing snacks and refreshments. Space segmentation is of utter importance to make the most of your trade show participation.
Displays
Displays play a vital role at any trade show booth. From sitting arrangements like chairs to tables, counter tops, or illuminating displays like lighting, 3D displays, and now trending – neon displays, all of them together make for displays. Play with unexpected lighting, centerpiece, etc., and amp your display to greater heights. While the right display can help you grab the maximum attention at any trade show, the wrong ones can tarnish your image in the mind of your customers. Do not compromise on quality and go for cheaper displays, for that is more likely to harm than good!
Select the right representative
No trade show booth planning is right until the members allocated in the space are the right fit. Most often than not, exhibitors usually place some of their best sales personnel in the booth. Though this could be the perfect fit in the case of sales-related activity, the real question is, what about the other related activity that goes within the booth. Appointing a salesperson to perform allied activities in the booth, not only leaves room for error, but also you are not able to make full utilization of the resource. We suggest a good mix of both sales and related activity personnel at the booth.
To conclude, arranging an event or trade show booth and taking it from an ordinary booth to extra ordinary booth requires a copious amount of hard work, brainstorming, and experience. From setting goals, determining a budget, narrowing down the event space, and the right partner to assist you for your trade show booth design in San Francisco, all of them collectively and many more makes your booth go from ordinary to extraordinary
