San Francisco is filled with fun, beautiful places and some over the top trade shows. Designing a unique exhibition stand that stands out from the crowd can be challenging and makes a strong impression at a trade show in San Francisco. If you are competing with many exhibitors, it can make it challenging to be noticed.
To make your exhibition stand memorable and leave a lasting impression, it’s essential to have a “wow” factor. You’ve probably heard this before, but first impressions do matter, especially when attracting exhibition visitors at a trade show in San Francisco. While your company might have a good quality product, if the visual appeal of your stand is lacking, potential customers could move on to another booth.
Exponents have the right team to help you make an impressive exhibition stand for your next trade show. Here are 7 important factors to consider while designing your exhibition booth.
Set clear goals
Set a clear goal before you begin designing your exhibition stand rental in San Francisco. Consider what you want to accomplish and the message that you wish to convey with your exhibition stand.
It doesn’t matter how beautiful your stand is. You have wasted your time if it fails to communicate your company’s values and demonstrates your product or services capabilities. Keeping your goals in mind will ensure that you don’t lose sight of your goal throughout the design process.
Buying or renting your exhibition stand
An exhibition stand rental is often better than buying your stand. Your company is growing fast, and not sure what type of trade show exhibits you will need in the future. Maybe you’d like to make an even bigger impression on prospects this year with your existing structures.
Exponents can help! Exponents offer a wide range of exhibition stand rentals in San Francisco, each with unique and innovative designs. This allows you to design an exhibition stand customized according to your brand and meets all your needs. We can design and deliver custom exhibition stand rentals in San Francisco that are unmatched.
Booth Space
Space is an essential factor. Be sure to review the floor plans of the show before designing your exhibition stand in San Francisco. The space that you are exhibiting in and the space around it should be considered. Once you have completed that, design a space-efficient layout. It is better to be open and spacious than cramped and claustrophobic. Even if the space you booked is small or limited, you can still maximize your space by planning carefully where your counters will be placed and creating impactful graphics that reduce the number of unnecessary accessories.
Be sure to consider your sales process. You must determine the best place in your space to interact with potential prospects. Next, you need to assign sales points. If you choose to make a reception desk or counter your central selling point, be mindful of where it is placed, so you don’t create a barrier between the visitor and you.
Eye Catching appearance of your stand
Appearance is a critical component of space. If you are attending a trade show in San Francisco with hundreds of exhibitors, make sure to do something that stands out from the rest. This is possible by using high-quality branding and eye-catching graphics that convey a clear message. It would be best if you also considered the direction of visitor footfall. To maximize traffic at your stand, position your brand logo and message strategically.
You can build an eye-catchy stand with a rental stand as well. With the help of industry experts like Exponents, your work of building an attractive stand becomes easy. Our rental exhibition stand can be designed and build to communicate your brand’s message effectively.
What makes you different?
Even if you have a rental stand that is stunningly designed with striking graphics, it’s going to be up against other exhibitors who have probably put as much effort into their stands. What can you do to attract more visitors to your booth than your competitors’?
Although you can still give away freebies, it is less likely that you will generate high-value leads. Instead, create curiosity and interest by including an interactive element in your design. There are many different ways you can do this. You could host contests or offer interactive gaming. All of these options will engage your visitors and create a buzz around the stand. Be creative!
Include Latest Technology
People expect the best technology. Why not offer it to them? Try to listen to what they want and develop a design to add a bit of technology to your exhibition stand rental. Technology is a vast field with many options: tablet stands, interactive countertops and television screens are just a few options available. Visitors can also use phone-charging sockets or tablet stands.
Display & Storage
Whether you are promoting a product in your sales campaign or selling a service to customers, you will need to bring something tangible. It would help if you considered the dimensions of your rental stand and how it can hold these items. Flat-packed shelving is one of many options. No matter what type of prop you choose, remember to ensure your visitors have plenty of space!
Keep these things in mind, and you will be designing your exhibition stand in no time! Please send us your design ideas to take your exhibition stand to the next stage.
Exponents can provide expert local assistance if you plan to exhibit in a trade show in San Francisco. We will help you with every aspect, from booth design to logistics, exhibit storage, rental, installation, dismantling and marketing collateral. Exponents is an ideal partner in managing your trade shows booth so you can get on with growing your business.
