Choosing the correct as well as the ideal trade shows booth rental in San Francisco for your brand are critical considerations for your total marketing success. But, once you’ve made these decisions, have you thought about which location on the show floor would provide you the most visibility for your buck?
After all, contrary to what show organisers may claim, not all display spaces are made equal. Some exhibit floor locations nearly guarantee a crowded booth, while others leave you feeling, well, a little empty.
Here’s a rundown of things you look for in an exhibit space, as well as some of the traps to avoid.
Close to the Show Floor Entrance
Consider your favourite big-box retailer’s or department store’s entryway. Not only are the windows leading up to the store decorated, but you’ll also discover some of the most appealing product displays and promotions right inside. This is not without cause. Patrons are more responsive to the displays they will view when they first enter a store – or in this case, the show floor (and hopefully remember). Not only are exhibit goers fresh and eager to interact, but being close to the show floor entry ensures a high volume of foot flow. The sheer amount of prospects passing by your booth will create plenty of opportunity for your sales team.
High-traffic areas near food and restrooms
Aside from the main entrance to the show floor, there are several additional high-traffic sites to consider during trade exhibitions. Almost every participant will, at some time, visit the food/drink area or the facilities — most likely both. Having your booth near the exit to these areas means that many guests will walk immediately by your show, providing you with the exposure you seek.
Intersections and Corners of Aisles
At trade exhibitions, busy crossroads are ideal for positioning your trade show stand. You’ll be able to record visitors on two distinct aisles as well as those that congregate in the crossroads itself. By creating a booth that is open to both aisles, your sales personnel will have double the opportunity that being on a corner would provide.
Proximity to Show Sponsors or Major Attractions
Prior to booking, if you can see where other exhibitors will be positioned, it may make sense to be located near show sponsors or other big exhibitors, as long as they are not direct rivals. Because of the large visitation volume of these exhibitions, your display will receive more visibility.
A Few Trade Show Floor Areas to Avoid
Because most show attendees (at least in the United States) will walk to the right (think natural flow of traffic), it stands to reason that being at the back, left corner of the exhibit floor will be unappealing! This might be the opposite in nations where people drive on the other side of the road. You’ll also want to avoid being in close proximity to your direct competition. Maintain some space between your exhibitions.
We hope this helps you choose your next trade show floor placement! Do you have any queries or would need trade show booth rental in San Francisco some and advice on booth size or design?
Give our team a call; we’ll help you in building and designing your booth according to your brands theme.